And, my well-appreciated engaged reader (Nicholas), I submit to you that when our reptilian brains strip away all the gloss and lofty ideals and do-gooder precepts… it’s that “core” that ONLY matters.

Study by Havas Media:

“..In Europe and the US, People Would Not Care if 92% of Brands Disappeared.”

Apple’s fanatics are an anomaly.

Using Apple as your reasoning… its like saying because organic-only foodies buy from their local farmers market (and have a conversation while in it) that, therefore, MOST consumers care to dive into the underbelly of MOST other company’s missions or public edification's of their reason for existing, guiding vision, et al.

Or, as Bob Hoffman puts it:

“Consumers are not in love with our brands and, no, for the most part consumers do not want to have a conversation with your brand or an authentic relationship with it, or dance with it or….

“If Pepsi were to disappear tomorrow, I promise you.. most Pepsi drinkers would switch to coke with very little psychological damage.”

[same goes for so, so, so many other BRANDS).

In short — ’cause at some point there is just no more analyzing to be had — we consumers just want “problems” SOLVED and “needs” MET!

Line up 100,00 of then (i.e., you, I all readers on Medium) and I will place my bet that at least 75% just do NOT need to know about what makes the company behind the solution tick. Or, even what it stands for.

Strange, but true!